illuminating the many ways spam mediates our social world through design, installations and field experiments
in the early days of the internet, email spam was an eclectic yet pervasive part of the digital world. despite being a nuisance, its euntrepreneurial authenticity spoke to a web that was transparent, absurd and clear in intention. now, the world is steeped in the hypermediation of targetted advertisement, digital a/b testing and the commodification of social media. instead of the internet with traces of spam, we now consume spam with traces of the internet.
spam church is an antidote to the modern soul, providing digital interaction that subverts the spamminess we have all come to consume without really knowing it. it is both an art collective and an aggregator of content from artists across the cyberverse that try to take back the internet from its colonizers and corporate overlords.
the first example of machine learning was spam filtering. these algorithms cut their teeth their filtering our grandma's birthday e-cards and business offerings of nigerian princes. ai was celebrated as a tool for removing the spamminess of the world. today, the story is the opposite: these algorithms are now the central producers of spam. they create digital experiences that are carefully optimized for Impressions, Reach, Engagement Rate, CPM, Click Through Rate and Page Views.
we are not on social media. you cannot or spam church. there are, however, two ways to get involved: